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Personal Style Finder

Size: Startup
Industry: Fashion
Service provided by SLI: Startup consultation, new site


Personal Style Finder connects women with personal stylists. Customers provide details about their wardrobe and lifestyle and receive suggestions on outfits and fashion advice. Research shows that on average women only utilize a small portion of their wardrobe, and when buying new clothes they have a difficult time choosing the right clothes for their lifestyles and bodies. By connecting women with personal stylists, Personal Style Finder can can save women money by getting the most out of the clothes they have and by helping them choose new clothes that they will actually wear and enjoy.


The fulfilment of the client’s vision called for an integrated web platform that was both visually appealing and easy to use. A back end solution was required to handle the wardrobe uploads and manage the matching of client to stylist.

Why Saint Louis Integration?

Saint Louis Integration’s experience with startups and similar projects were a strong advantage. The founders of PSF knew from experience on other projects that SLI would deliver.


Saint Louis Integration developed a proprietary software solution to manage Personal Style Finder’s client-to-stylist connections as well as the wardrobe upload database. This was seamlessly integrated with an appealing web portal that is easy for visitors to navigate.


The founders’ vision was transformed into reality. The site is attractive and functions smoothly, and the proprietary solution is an important IP asset for the young company. The site has already shown some success and has been featured in business journals.